Governments - whether the previous BC Liberals, or the current BC NDP under Premier John Horgan - feels the need to use tax-payer resources to self-promote what they’re doing … OVER and OVER and OVER again!
In case you were not aware, the Land Matching program, under the auspices
of Lana Popham’s Agriculture Ministry, has been cranking out story after story
about this BC government program.
The last one coming out on June 28th, triggered that I’d seen
mention of this before, so I checked my Agriculture file, and sure enough the
government couldn’t get enough of telling us about Land Match; in fact, there
was three stories alone on September 18th of
last year.
Honestly, this is one of the things that really gals me … the government (whether it the previous BC Liberals, or now the BC NDP under Premier John Horgan) feel the need to use tax-payer resources to self-promote what they are doing … OVER and OVER and OVER again!
Since January 5th of last year, there has been six releases
from the BC Government News department, all related to the same program – the BC
Land Matching Program. Now I’m sure they
would use the rationale that many were because of being for specific regions of
the province, however how does that fit for the September
18th three-peat? That
certainly was not necessary.
Here’s the stories, and timeline, over the past eighteen months:
January 5th, 2018 … land-matching project connects new farmers
to farmland in Metro Vancouver
A pilot project that
matches new farmers looking to get their start in B.C. agriculture with
available fertile farmland in the Metro Vancouver area will kick off in 2018,
thanks to a $25,000 investment from the governments of Canada and British
Columbia … this investment will help create opportunities for young and
beginning farmers, leading to economic growth and helping to strengthen our middle
class…
September 18th,
2018 …. BC Land
Matching Program supports new farmers in
Columbia Basin
… new and young farmers in the Columbia Basin
are receiving support and services from a dedicated land matcher, as part of
the new BC Land Matching Program … this program will help young people enter
into the agricultural industry, which might otherwise be a challenge because of
the rising cost of land in some regions of BC
September
18th, 2018 … BC
Land
Matching Program supports new farmers in the
Okanagan
… new and young farmers in the Okanagan are
receiving support and services from a dedicated land matcher, as part of the
new BC Land Matching Program that connects farmers looking for land with
landowners wanting to lease their land for farming … program helps young people
enter into the farming industry, which not only benefits retiring farmers, but
also all British Columbians by increasing food security and access to locally
grown foods…
September 18th, 2018 … BC Land
Matching Program supports
access to affordable farmland for young farmers
… BC Land Matching
program aims to address a lack of affordable farmland in the province by
connecting new and young farmers with local landowners … an innovative approach
to one of the greatest barriers facing new and young farmers, which is
accessing affordable farmland … the program will help new and young farmers…
April 26th, 2019 … BC Land Matching
Program brings opportunities for young farmers
… new and young farmers throughout BC are
seeing results and getting agricultural land into production, thanks to the
support of regional land matchers and the B.C. Land Matching Program … the
challenge for young and new farmers entering the agricultural industry is
acquiring affordable farmland that they can farm …
June 28th, 2019 … Land matcher to help new farmers in remote communities
… new and young farmers in northern and central
British Columbia will have access to support and services to enter the farming
sector following the expansion of the BC Land Matching Program (BCLMP) … land
matchers are making it much easier for young people and aspiring farmers to
find affordable, suitable land and enter British Columbia’s vibrant farming
sector
There you go …. new and young farmers … Land Match Project … getting
their start in agriculture … receiving support and services … create
opportunities… enter the agriculture industry.
All of these word combinations show up in
each one of the media releases, and pretty much the only change is the location,
which creates another opportunity for government self-promotion.
Government news, in my opinion, should give the who, what, when, where,
why of new – or changing – government programs … THAT’S IT!
Sadly, in moving back and forth between BC NDP, and BC Liberal governments,
neither have felt they should undertake this change in philosophy, when it come
to what they promote through news releases.
Is there anyone out there ready to take up the challenge?
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