FORSETH: I’m an old curmudgeon of 63, complaining about the good ol’ days. Guess what? In terms of radio at least, I think they were!
Earlier
this morning on the blog, I posted an op / ed piece from John Feldsted
entitled, “We have lost
the diversity of media opinion through consolidation, and the concentration of
media reporters, to a few multiple media outlets”
It got
me thinking …
 |
| Me in the studios of CKWL in Williams Lake (early 70s) |
As
someone who began a 25+ year career in radio, beginning at the age of 15
working part-time while still in High School, I can personally attest to what a
dismal failure the buying up of media has been – at least in the case of radio.
In EVERY instance of a larger company, buying up a smaller local community station, staff were let go, automation increased, and news became more and more a centralized creation – eliminating or reducing differences of opinion and thought.
In EVERY instance of a larger company, buying up a smaller local community station, staff were let go, automation increased, and news became more and more a centralized creation – eliminating or reducing differences of opinion and thought.
I know from
personal experience that you can tell when a station is automated --- all you have to do is
listen for time checks (you don’t hear them when automated) ... the weather
(no local temps during automation) ... immediate current events (they're non-existent).
Up
until a couple decades ago, local stations welcomed young people off the
street, and they could learn and get hands-on experience in radio. Most stations ran 24 hours a day … seven days
a week, although some did automate, or get an overnight feed to run between 12
midnight and 6am. Even in a small
community, it took at least a dozen people to run a radio station.
Now-a-days however?
That smaller community station is part of a
multi-station network, and with any kind of luck, it will still have one person
in the newsroom covering a bare minimum of local news (because that’s all they
have time for), a couple of on-air announcers, and maybe one or two other staff
members.
Writing
and production of advertising will be done in a larger centre, mid-day and
early afternoon … evening … and overnight shifts will all come from a larger
centre with no idea what is going on at the local level.
Local
opinion … ideas … community information??
They pretty much cease to exist, or are wound down to a bare minimum to
meet the requirements of the CRTC (Canadian Radio and Television Commission).
I have
seen it happen in the Cariboo with the three communities of Williams Lake, Quesnel,
and 100 Mile House (with the Cariboo Radio Network) – I also saw it in the
Cariboo when an independent station (CFFM) started up and then also was bought
up by the same network that owned Cariboo Radio. They were bought up over and over again –
each time by a larger company – and each time with more stiff reductions.
I now
live in Kamloops, and I can assure you the same thing has happened here … the
latest being CHNL and its sister stations.
From local ownership – to ownership by a 100+ station conglomerate
called New Cap Radio out of Newfoundland … and now to Stingray Radio; another conglomerate
with 100+ station, online digital radio, TV stations including music video, and
more … all across 7 provinces.
Those
changes have created more automation, and more newscast aired from The Canadian
Press. That sucks! It takes away from community involvement …
and it reduces local content and information.
It’s the
curse of today's world where things get bigger and bigger, in terms of company
size and penetration of the marketplace.
At the local level however?
Things get smaller and smaller … and they certainly ARE NOT better.
Oh, and
by the way … you’re right. I’m an old curmudgeon
of 63, complaining about the good ol’ days.
Guess what? In terms of radio at
least, I think they were!
I totally agree, Alan. At one time, radio was an integral part of everyone's life. A part of the daily routine. An access to the world, but more importantly, an access to, and a refection of, our own communities. From the time we woke up on the morning to the drive home from work radio was with us. And the more people could hear their friends and neighbors on air, the more they listened. That's largely been lost as the large networks that bought up these stations has left so few employees that news coverage and community involvement has suffered dramatically. This is no apparent than on election nights. The coverage back in the day was extensive and professional. Sadly, the cutting of staff after network take overs was the only negative effect. In order to maintain their pablum-like, homogenized, sanitized, unified network sound they forbid announcers from showing any individual creativity or personality, two cornerstones in broadcasting. Radio stopped being fun and atopped being relevant. After 25 years in broadcasting I leftban industry that had been gutted of character and stripped of it's reason for being. I am glad however that I got to sprnd a lot of my career as your partner in crime. We had fun, my friend. We had fun.
ReplyDeleteAnd fun it certainly was ...or maybe enjoyable would be a better descriptive. We were plugged in to our community, and we were accountable to it. So sad that has been lost. :(
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