Influencers have overtaken news media and political campaigns in leading public engagement with political issues on social media, according to a study by the Media Ecosystem Observatory. The study found that during the 2025 federal election, influencers accounted for 47 per cent of political content, compared with 28 per cent from news outlets and 18 per cent from politicians. The analysis also found that during the B.C. provincial election in 2024, political influencers “generated 63.9 per cent of all engagement” on social media, compared with other accounts — like posts from news outlets and politicians — that were also producing political content. “Influencers have become the information brokers of the internet, setting the pace for political conversation that traditional political parties, media outlets and advocacy organizations struggle to match" ... CLICK HERE for the full story
A discussion on political, economic and social issues in British Columbia, and Canada