Conservative Leader Pierre Poilievre picked up some name recognition south of the border this week after a video of him chomping down on an apple while chiding a local journalist went viral.
While the video has attracted both praise and criticism online, ultimately it's a win politically, said Alex Marland, a professor at Acadia University and author of the book Whipped: Party Discipline in Canada.
"This is worth lots of money in marketing dollars. Because it's earned media. So it's reaching a lot of people," he said.
"Pierre Poilievre is somebody who likes getting into policy, he likes debating, he's very quick off his feet, and all those things kind of come out in this case. So they're playing to strengths" ...
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