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“I am a Canadian, free to speak without fear, free to worship in my own way, free to stand for what I think right, free to oppose what I believe wrong, or free to choose those who shall govern my country. This heritage of freedom I pledge to uphold for myself and all mankind.” ~~ John G. Diefenbaker

Mitch Heimpel: The Liberals have more than just a communications problem (The Line)


... this is an existential problem for her company. If it had just been the flavour, she wouldn’t have a problem.

I've been thinking about this episode a lot lately, usually after reading the latest musings from an unnamed Liberal caucus source in one of our remaining news outlets. The refrain is the same. They go down a list of the government's perceived accomplishments: cannabis, childcare, Canada Child Benefit, and so on, and then they express total bewilderment as to why the government isn't more popular.

They think they have a superficial problem: that Canadians don’t like the way the Liberals’ policy options are being marketed to them. So they’re proposing brand changes: a new ad agency, some whizz bang communications improvement, will put them back in the running.

It won’t. This isn’t a comms problem ...

CLICK HERE for the full op/ed

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