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“I am a Canadian, free to speak without fear, free to worship in my own way, free to stand for what I think right, free to oppose what I believe wrong, or free to choose those who shall govern my country. This heritage of freedom I pledge to uphold for myself and all mankind.” ~~ John G. Diefenbaker

Andrew Tumilty: Poilievre is talking too much to voters he already has (The Line)


Messaging that doesn’t consider the audience is not just ineffective, it can be actively harmful to connecting with your audience.

Imagine you are working at a restaurant and your table lets you know they’re vegetarians. Hearing this news, you launch into a detailed description of the slow roasted prime rib and why it would be an excellent choice for their meal.

You might be right; it might be the best prime rib ever. It doesn’t matter. Your guests are unlikely to order it, and worse, they are probably going to be left with a negative impression of the service because you ignored what was important to them.

This is a communications lesson the Conservative campaign seems to be missing in the early stages of the federal election ...

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